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CC+ Airbrush Perfecting Powder Foundation Deep dupes and alternatives IT Cosmetics

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with light coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Laura Geller Baked Balance-n-Glow Illuminating Foundation Toffee

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
Laura Geller
Toffee
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
79out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
58
Wear (Wear & performance)
74
Skin (Skin suitability)
100
Shade match
88out of 100
Colour
93
Depth
100
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Geller

    Baked Balance-n-Brighten Color Correcting Foundation

    Toffee
    Shade match 85
    $38Ulta BeautyUlta Beauty$4 less (10%)

    Matches: Very close colourBoth claim a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishLight rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    59
    Skin suitability
    80

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: deepest shade, for rich skin

    Low confidence· Digital match

    View match
  2. #3 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Tan
    Shade match 82
    $21.49Ulta BeautyUlta Beauty$20.51 less (49%)

    Matches: Same natural finishClaims a skin-like finish

    Differences: Light rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    05 Stay Spice
    Shade match 82
    $41Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Claims long-wearingClaims a lightweight feel

    Differences: Matte rather than natural finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    47
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Deep (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Slight colour difference
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Geller Baked Balance-n-Glow Illuminating Foundation in Toffee, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest matchToffeeScore
Shade match55% of overall88
Colour93#c07754#bb7a5bVery close colourColour difference 1.8 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared58
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 88/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Glow Illuminating Foundation in Toffee.

Same or better

  • $4 less
  • Very close colour
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • Light rather than full coverage

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone none vs high
View full match

Where to buy Toffee

Best price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.