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CC+ Airbrush Perfecting Powder Foundation Deep dupes and alternatives IT Cosmetics

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Skin type

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Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with full coverage, in stick form.

  • 1 match has no coverage listed and is not shown.
  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 12 Addis Ababa

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
The match
Juvia's Place
12 Addis Ababa
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Shade match
84out of 100
Colour
87
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$20Ulta BeautyUlta Beauty
$22 less (52%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  2. #3 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 64
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same full coverageBoth claim a blurring effectClaims long-wearing

    Differences: Slightly lighterMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    64
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Deep (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Slight colour difference
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 12 Addis Ababa, against IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest match12 Addis AbabaScore
Shade match55% of overall84
Colour87#c07754#b67854Very close colourColour difference 2.8 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, normalBoth marketed for combination/​normal skin
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 12 Addis Ababa.

Same or better

  • $22 less
  • Very close colour
  • Same natural finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for dry/oily/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy 12 Addis Ababa

Match price
$20Ulta BeautyUlta Beauty
$22 less (52%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.