Beautler.Your beauty butler

CC+ Cream Illumination SPF 50+ Deep dupes and alternatives IT Cosmetics

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Deep Warm

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
DeepChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Full coverage
The match
Ulta Beauty Collection
Deep Warm
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
68out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
43
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
86out of 100
Colour
91
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 70
    $30TargetTarget$9 less (23%)

    Matches: Claims a skin-like finishClaims long-wearingClaims a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Low confidence· Digital match

    View match
  2. #3 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Tan Cool
    Shade match 75
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Claims a lightweight feelNo fragrance listed

    Differences: Slightly cooler undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  3. #4 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Tan Cool
    Shade match 40
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same neutral undertoneSame radiant finishSame full coverage

    Differences: Slightly lighterDescribed as tan, yours as rich deepNo SPF

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Described as tan, yours as rich deep · No SPF

    Retailer shade note: tan with rosy to neutral undertone for deeper tan skin

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Deep (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Close colour
    • Tan · Warm undertone

    $8

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Slight colour difference
    • Medium tan · Neutral undertone

    $12

  4. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Slight colour difference
    • Medium · Neutral undertone

    $12.99

  5. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Slight colour difference
    • Medium tan · Warm undertone

    $16.99

  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Slight colour difference
    • Tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Deep Warm, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest matchDeep WarmScore
Shade match55% of overall86
Colour91#b6836f#bd816aVery close colourColour difference 2.2 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall76
Skin type76Normal, dryCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry skin
Overall match 68/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Deep Warm.

Same or better

  • $23 less
  • Very close colour
  • Medium rather than full coverage
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs powder-based; silicone high vs none

Where to buy Deep Warm

Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.