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CC+ Cream Illumination SPF 50+ Light Medium dupes and alternatives IT Cosmetics

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 04P

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Light MediumChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Radiant · Full coverage
The match
Sephora Collection
04P
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$15 less (38%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · about-face

    THE PERFORMER Skin-Focused Foundation

    L1COOL
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: light with cool pink undertones

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $54SephoraSephoraCosts $15 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: medium skin with pink undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair light cool

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Timeless Hydrating Foundation

    20B Light Beige
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  6. #7 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Beige
    Shade match 83
    $45Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for normal skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal skin · No SPF

    Retailer shade note: light - cool

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Timeless Hydrating Foundation

    16N Fair-Light Neutral
    Shade match 84
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Light Medium (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Looks identical
    • Very fair · Cool undertone

    $30

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    160

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 160

    • Looks identical
    • Very fair · Cool undertone

    $30

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cream Puff

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cream Puff

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    150C

    Rare Beauty Liquid Touch Brightening Concealer, shade 150C

    • Very close colour
    • Fair · Cool undertone

    $24

  6. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Close colour
    • Very fair · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Sephora Collection Best Skin Ever Liquid Foundation in 04P, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Light Medium. Every attribute compared, with its share of the score.

ComparedYour shadeLight MediumClosest match04PScore
Shade match55% of overall99
Colour99#fed2b9#ffd2b8Looks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Normal, dryNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 04P.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy 04P

Best price
$24SephoraSephora
$15 less (38%)

Your shade $39 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.