CC+ Cream Illumination SPF 50+ Light Medium dupes and alternatives IT Cosmetics
4.0 (7,976)·Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Light Medium (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 10 Cool, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Light Medium. Every attribute compared, with its share of the score.
ComparedYour shadeLight MediumClosest shade matchFair 10 CoolHow they compareScore
Shade match55% of overall95
Colour60%93#fed2b9#f5cbb4Very close colourColour difference 1.8 (0 is identical)
Depth15%92Very fairFairCloseDepth difference: 3.8
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Overall match 75/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Always On Skin-Balancing Foundation in F20C, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Light Medium. Every attribute compared, with its share of the score.
ComparedYour shadeLight MediumClosest overall alternativeF20CHow they compareScore
Shade match55% of overall93
Colour60%91#fed2b9#f3cab2Very close colourColour difference 2.1 (0 is identical)
Depth15%90Very fairFairCloseDepth difference: 4.4
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Overall match 80/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.