Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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10 of 30 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $42 moreMatches: Same radiant finishSame full coverage
Differences: Slightly lighterNeutral rather than warm undertoneNo SPF
Close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · No SPF
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta Beauty
SephoraCosts $1 moreMatches: Same warm undertoneSame full coverageClaims a skin-like finish
Differences: Natural rather than radiant finishNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Retailer shade note: deep skin with warm golden undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$1 less (3%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than radiant finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than radiant finish · No SPF
Retailer shade note: dark with golden undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta BeautyCosts $13 moreMatches: Same radiant finishSame full coverageClaims a skin-like finish
Differences: Slightly lighterOlive rather than warm undertoneNo SPF
Close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · No SPF
Retailer shade note: Deep, Neutral Olive Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same warm undertoneSame full coverageClaims a blurring effect
Differences: Natural rather than radiant finishNot marketed for normal/dry skinNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for normal/dry skin · No SPF
Retailer shade note: for deep skin with warm bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF
Retailer shade note: deep skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Same radiant finishSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneNo SPF
Close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: deep auburn with red undertone for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$15 less (38%)Matches: Same warm undertoneSame full coverageClaims a blurring effect
Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF
Retailer shade note: tan, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Rich Honey (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 8.2 W
$32
Umber 9
$39
6.5 Neutral
$42
055 Hazelnut
49W tan-deep warm
$32
Butterscotch 7.5 Golden
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I Am Magic Velvety Matte Foundation in 350 Somalia, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich Honey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 350 Somalia.
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 460 Suede C, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich Honey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 460 Suede C.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation 350 Somalia
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 460 Suede C
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
