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CC+ Cream Illumination SPF 50+ Rich Honey dupes and alternatives IT Cosmetics

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

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  • Liquid0
  • Stick0
  • Powder0
  • Serum0
  • Balm0

Skin type

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

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1 of 30

Only showing matches with light coverage, with SPF.

  • 27 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation 355 Coconut

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Rich HoneyChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Radiant · Full coverage
The match
Maybelline
355 Coconut
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
72out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
63
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
82out of 100
Colour
86
Depth
92
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$8.98WalmartWalmart
$30.02 less (77%)

Your shade $39 at Sephora

WalmartView at Walmart

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Rich Honey (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Umber 9

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Umber 9

    • Very close colour
    • Deep tan · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    6.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6.5 Neutral

    • Looks identical
    • Deep tan · Neutral undertone

    $42

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Looks identical
    • Deep tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Close colour
    • Deep tan · Warm undertone

    $32

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich Honey. Every attribute compared, with its share of the score.

ComparedYour shadeRich HoneyClosest match355 CoconutScore
Shade match55% of overall82
Colour86#b6653d#bc6d42Very close colourColour difference 2.9 (0 is identical)
Depth92Deep tanTanCloseDepth difference: 3.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared63
Finish100RadiantRadiantSameSame radiant finish
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dryDry, normalBoth marketed for normal/​dry skin
Overall match 72/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut.

Same or better

  • $30.02 less
  • Very close colour
  • Same radiant finish
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • Light rather than full coverage
  • SPF 18 instead of SPF 50

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50SPF 18
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 355 Coconut

Best price
$8.98WalmartWalmart
$30.02 less (77%)

Your shade $39 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.