Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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3 of 30 matches
Only showing matches with SPF.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $39 at Sephora
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beauty$60View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $24 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Luminous rather than radiant finish
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta Beauty
Walmart$30.02 less (77%)Matches: Very close colourSame radiant finishClaims a lightweight feel
Differences: Neutral rather than warm undertoneLight rather than full coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than full coverage
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
CVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$17.96View at Walmart
AmazonSee price at AmazonView at AmazonThe closest shade to IT Cosmetics CC+ Cream Illumination SPF 50+ Rich Honey (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 8.2 W
$32
Umber 9
$39
6.5 Neutral
$42
055 Hazelnut
49W tan-deep warm
$32
Butterscotch 7.5 Golden
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 21, against IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich Honey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Illusion Luminous Glow Foundation SPF 30 in 21.
11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
SephoraYour shade $39 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
