CC+ Cream Natural Matte Foundation Deep Mocha dupes and alternatives IT Cosmetics
4.4 (7,185)·Very deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Not marketed for combination skin
Score details
Shade match
92
Finish & visual result
73
Wear & performance
40
Skin suitability
40
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin · Contains listed fragrance · No SPF
Retailer shade note: very deep skin with neutral undertones
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Deep Mocha (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 10.5-11 Rich Deep, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeDeep MochaClosest shade match10.5-11 Rich DeepHow they compareScore
Shade match55% of overall96
Colour60%94#6a3724#633421Very close colourColour difference 1.7 (0 is identical)
Overall match 69/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 7N Bonbon, against IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeDeep MochaClosest overall alternative7N BonbonHow they compareScore
Shade match55% of overall91
Colour60%92#6a3724#6d3c2cVery close colourColour difference 2.0 (0 is identical)
Overall match 83/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $21 more
