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CC+ Cream Natural Matte Foundation Medium dupes and alternatives IT Cosmetics

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol8Vegan5Cruelty-free8Oil-free0With SPF4Mineral1

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Only showing matches made for dry skin.

  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Buff Beige

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
CoverGirl
Buff Beige
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
50
Skin (Skin suitability)
76
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$15.13WalmartWalmart
$23.87 less (61%)

Your shade $39 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 40 Cream Chamois
    Shade match 96
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  2. #3 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F6.7NC
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · No SPF

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #4 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    2.5W Warm
    Shade match 93
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with warm tones

    Medium confidence· Digital match

    View match
  4. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F5NW
    Shade match 94
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Buildable rather than full coverage · No SPF

    Retailer shade note: fair or light skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  5. #6 · CoverGirl

    Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    Soft Honey
    Shade match 93
    $15.13WalmartWalmart$23.87 less (61%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  6. #7 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Golden Ivory 07
    Shade match 93
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: for very light warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  7. #8 · Essence

    Foundation Stick

    120
    Shade match 94
    $6.99Ulta BeautyUlta Beauty(product price)$32.01 less (82%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: light with warm yellow undertones

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible Cushion Foundation

    140 Neutral
    Shade match 94
    $19.99Ulta BeautyUlta Beauty$19.01 less (49%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Neutral
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    50
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  10. #11 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Light 22 Warm
    Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for very light warm skin with a yellow hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N0

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $34

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Looks identical
    • Light · Warm · peach undertone

    $42

    SephoraView at Sephora
  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Ivory

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC14.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC14.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Looks identical
    • Light · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6.5 Medium

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest matchBuff BeigeScore
Shade match55% of overall97
Colour95#eab998#eabd9eLooks identicalColour difference 1.3 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige.

Same or better

  • $23.87 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage

Different

  • No blurring effect claimed
  • SPF 28 instead of SPF 40

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 28
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Buff Beige

Best price
$15.13WalmartWalmart
$23.87 less (61%)

Your shade $39 at Sephora

WalmartView at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.