CC+ Cream Natural Matte Foundation Medium dupes and alternatives IT Cosmetics
4.4 (7,185)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 130C, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest shade match130CHow they compareScore
Shade match55% of overall98
Colour60%96#eab998#eab798Looks identicalColour difference 1.1 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.7
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type100%40Combination, oilyNormal, oily, sensitiveBoth marketed for oily skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest overall alternativeBuff BeigeHow they compareScore
Shade match55% of overall97
Colour60%95#eab998#eabd9eLooks identicalColour difference 1.3 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Walmart
Ulta Beauty(product price)$31 less (79%)
