Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
25 of 32 matches
Only showing matches made for normal skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Ulta Beauty
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48 · low stockView at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $15 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No SPF
Retailer shade note: fair to light with peach/yellow undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Same warm undertoneSame matte finishSame full coverage
Differences: No SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No SPF
Retailer shade note: M1 - Medium with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No SPF
Retailer shade note: warm neutral beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautySame priceMatches: Same warm undertoneSame matte finishSame full coverage
Differences: Slightly deeperNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: warm beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$1 less (3%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$15 less (38%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly deeperNot marketed for combination/oily skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Not marketed for combination/oily skin · No SPF
Retailer shade note: medium, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$1 less (3%)Matches: Same warm undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: warm peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for combination skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin · Contains listed fragrance · No SPF
Retailer shade note: medium skin with golden undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta Beauty
Target$24.41 less (63%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
No material differences in the data we have.
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $14 moreMatches: Same warm undertoneSame matte finishSame full coverage
Differences: Slightly deeperNot marketed for combination skinContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Not marketed for combination skin · Contains drying alcohol · No SPF
Retailer shade note: Medium with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty$35.11 less (90%)Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Natural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $9 moreMatches: Same warm undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: very fair with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sSephora$1 less (3%)Matches: Similar undertone (neutral vs warm)Same matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: rich medium
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)Costs $15 moreMatches: Same matte finishBoth claim a blurring effectClaims 16-hour wear
Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo SPF
Close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No SPF
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$2 less (5%)Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin · No SPF
Retailer shade note: Light-Medium skin with a pinky-beige undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$2 less (5%)Matches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination skin · No SPF
Retailer shade note: Light-Medium skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $30 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: light to medium peach
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $9 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $11 moreMatches: Same warm undertoneBoth claim a blurring effectClaims 12-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: Light with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame warm undertoneBoth claim a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: light medium peach
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$3 less (8%)Matches: Very close colourSame warm undertoneClaims a lightweight feel
Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for fair skin with warm undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraMacy's$36View at Macy'sShowing 12 of 23 matches
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Light Medium Warm (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Praline
220
$30
Medium Warm
$8
1N10
$35
11.5 Tan
$36
6.5 Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Soft Matte Foundation in Almond, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Soft Matte Foundation in Almond.
14 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation in NC25, against IT Cosmetics CC+ Cream Natural Matte Foundation in Light Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NC25.
10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Too Faced Born This Way Soft Matte Foundation Almond
SephoraYour shade $39 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation NC25
Ulta BeautyYour shade $39 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
