Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
14 of 30 matches
Only showing matches made for normal skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Sephora
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $3 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Contains listed fragranceNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Contains listed fragrance · No SPF
Retailer shade note: medium skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$24.01 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for combination skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonSephora$1 less (3%)Matches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: cool rose
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverageNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$23 less (59%)Matches: Same cool undertoneSame matte finish
Differences: Buildable rather than full coverageNo blurring effect claimedNo SPF
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: light ivory with cool undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$24.41 less (63%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighter
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $6 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · No SPF
Retailer shade note: light to medium skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)$25 less (64%)Matches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverageNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 38% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: light ivory with cool undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Target$13.49 · out of stockView at TargetUlta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $15 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly lighterBuildable rather than full coverageNo SPF
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · No SPF
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $9 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo blurring effect claimedNo SPF
Close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No SPF
Retailer shade note: fair with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sSephoraSame priceMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNo SPF
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · No SPF
Retailer shade note: beige with neutral undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraSame priceMatches: Same cool undertoneSame full coverageClaims long-wearing
Differences: Natural rather than matte finishNo blurring effect claimedContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance
Retailer shade note: medium with pink undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyThe closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Classic Beige
$12.99
2C2
$34
3.75
$42
Pearl 4
$39
035 Deep
9 Tan
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 16, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 16.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation in NW25, against IT Cosmetics CC+ Cream Natural Matte Foundation in Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NW25.
10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 16
SephoraYour shade $39 at Sephora
MAC Cosmetics Studio Fix Powder Plus Foundation NW25
SephoraYour shade $39 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
