Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
12 of 33 matches
Only showing matches in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Sephora
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautySame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcoholNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance · No SPF
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Contains listed fragrance · No SPF
Retailer shade note: light to medium skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $10 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$33.76 less (87%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/oily skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Not marketed for combination/oily skin · No SPF
Medium confidence· Digital match
Wet n Wild PhotoFocus Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.24View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for combination skin · No SPF
Retailer shade note: moderately fair, warm neutral undertone - online only
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No SPF
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishBuildable rather than full coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: medium neutral
High confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyThe closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Tan (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N Neutral
$42
5
$42
Warm Beige
$36
2N1
$34
Tan Walnut
$8
11 Light Neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Vanilla, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Vanilla.
11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
Dior Forever Skin Wear Blurring Natural Matte Foundation in 4N Neutral, against IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Skin Wear Blurring Natural Matte Foundation in 4N Neutral.
13 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Vanilla
SephoraYour shade $39 at Sephora
Dior Forever Skin Wear Blurring Natural Matte Foundation 4N Neutral
SephoraYour shade $39 at Sephora
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
