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CC+ Cream Natural Matte Foundation Tan Warm dupes and alternatives IT Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol11Vegan2Cruelty-free2Oil-free0With SPF6Mineral2

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Only showing matches in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW18

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Tan WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NW18
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 44H Tan Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Tan WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
Tarte
44H Tan Honey
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC25
    Shade match 97
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: light medium with golden peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC35
    Shade match 96
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium with peachy undertones

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C5
    Shade match 95
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    37G Medium-Tan Golden
    Shade match 85
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneContains listed fragranceNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Contains listed fragrance · No SPF

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Honey 322
    Shade match 98
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    98
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C4.5
    Shade match 90
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W2 Cashew
    Shade match 89
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  8. #10 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W1 Tawny
    Shade match 89
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium with warm golden-olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W1.5 Fawn
    Shade match 88
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No SPF

    Retailer shade note: medium with warm golden-olive undertones

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N6
    Shade match 87
    $39SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    43

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Tan Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Looks identical
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Very close colour
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW18, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest shade matchNW18Score
Shade match55% of overall99
Colour98#e09d70#df9e70Looks identicalColour difference 0.7 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall43
Skin type43Combination, oilyNormal, oilyBoth marketed for oily skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW18.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for combination skin
  • SPF 15 instead of SPF 40

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 15
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 44H Tan Honey, against IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest overall alternative44H Tan HoneyScore
Shade match55% of overall96
Colour94#e09d70#d8996dVery close colourColour difference 1.7 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 44H Tan Honey.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW18

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 44H Tan Honey

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.