CC+ Cream Natural Matte Foundation Rich Cool dupes and alternatives IT Cosmetics
Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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Finish
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Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.0
- Talc0
- Silicones0
- Coconut oil0
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0 of 30 matches
Only showing matches with light to medium coverage.
None of the 30 matches fit these filters. Clear the filters to see them all.
Looking for a concealer in your shade?
The closest shade to IT Cosmetics CC+ Cream Natural Matte Foundation Rich Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Tone 8.5 C
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C
- Slight colour difference
- Tan · Cool undertone
$32

13 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13 Deep
- Slight colour difference
- Tan · Cool undertone
$36
045 Tan
Caramel
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel
- Slight colour difference
- Medium tan · Neutral undertone
$12
6 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral
- Slight colour difference
- Tan · Neutral undertone
$42
Dark 5C
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C
- Slight colour difference
- Tan · Cool undertone
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.