Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
18 of 31 matches
Only showing matches with medium coverage.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $39 at Sephora
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$4 less (10%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta Beauty
Sephora$11 less (28%)Matches: Near-identical swatch colourSame radiant finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for sensitive skinNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for sensitive skin · No SPF
Retailer shade note: hazelnut - dark brown skin with neutral undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$4 less (10%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Retailer shade note: tan dark warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$20.01 less (51%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than radiant finishContains drying alcoholNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Contains drying alcohol · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSUlta Beauty(product price)$25.01 less (64%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$5 less (13%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim
Retailer shade note: dark brown skin w/golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin · No SPF
Retailer shade note: deep skin with warm/yellow undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: deep, warm golden
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $0.50 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for oily skin
Retailer shade note: dark warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains drying alcohol
Retailer shade note: deep with neutral yellow undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $21 moreMatches: Very close colourSame medium coverage
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · No SPF
Retailer shade note: dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyWalmart$32 less (82%)Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than radiant finishNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for dry/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$7View at Walmart
Walgreens$17.99View at WalgreensUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than radiant finishNo long-wear claimNot marketed for dry/oily/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · No long-wear claim · Not marketed for dry/oily/sensitive skin · No SPF
Retailer shade note: dark yellow
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.50 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Matte rather than radiant finishNo skin-like finish claimedNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for dry/sensitive skin
Retailer shade note: dark skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly cooler undertoneNatural rather than radiant finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraShowing 12 of 17 matches
The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Honey (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Dark 5W
$31
49W tan-deep warm
$32
6W
$38
10
$42
14.5 Deep
$36
N9
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Honey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W.
8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $39 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
