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CC+ Nude Glow Lightweight Foundation + Glow Serum Fair dupes and alternatives IT Cosmetics

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol7Vegan3Cruelty-free6Oil-free0With SPF1Mineral0

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14 of 32

Only showing matches with medium coverage.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Light Beige 118

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
Light Beige 118
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Ogee Multi-Use Sculpted Foundation and Concealer Stick Aspen 1.00 W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
FairChange shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Ogee
Aspen 1.00 W
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
28
High confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $9 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    030 Fair
    Shade match 93
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    2W
    Shade match 93
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedNo long-wear claimNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with warm tones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Light Reflecting Foundation

    Gobi
    Shade match 94
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: L3 - Light with warm undertones, and a light yellow tone

    Medium confidence· Digital match

    View match
  4. #6 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    Y2
    Shade match 95
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    08Y
    Shade match 95
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  6. #8 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Birch 0.25 N
    Shade match 86
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  7. #9 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    YP3
    Shade match 94
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    40 Fair Warm
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperMatte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    0W1 Satin
    Shade match 92
    $54SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · No SPF

    Retailer shade note: very fair with warm undertones

    High confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Lima
    Shade match 87
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: L3.25 - light with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Maracuja Juicy Glow Tint

    16B Fair-Light Beige
    Shade match 79
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No SPF

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 92
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishContains drying alcoholNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    60
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Fair (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Looks identical
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Light Beige 118, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchLight Beige 118Score
Shade match55% of overall97
Colour96#feddba#fbdabaLooks identicalColour difference 1.2 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.4
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Dry, oily, sensitiveNormal, oilyBoth marketed for oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Light Beige 118.

Same or better

  • $27.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Ogee Multi-Use Sculpted Foundation and Concealer Stick in Aspen 1.00 W, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeAspen 1.00 WScore
Shade match55% of overall95
Colour93#feddba#fed8b1Very close colourColour difference 1.8 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Warm · yellowWarm · yellowSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Dry, oily, sensitiveNormal, dry, combinationBoth marketed for dry skin
Overall match 88/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ogee Multi-Use Sculpted Foundation and Concealer Stick in Aspen 1.00 W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Light Beige 118

Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Ogee Multi-Use Sculpted Foundation and Concealer Stick Aspen 1.00 W

Best price
$48SephoraSephora
Costs $9 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.