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CC+ Nude Glow Lightweight Foundation + Glow Serum Fair dupes and alternatives IT Cosmetics

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Yepoda The Dewy Day 1W

The equivalent shade and the most similar foundation overall.

The match
Yepoda
1W
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
82
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with warm/yellow undertones

    High confidence· Digital match

    View match
  2. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Vanilla 120B
    Shade match 97
    $37SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF

    Retailer shade note: Fair skin with pinky-beige undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light warm beige

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedNo long-wear claimNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with warm tones

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $69Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · No SPF

    Retailer shade note: fair, neutral undertone

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: L3 - Light with warm undertones, and a light yellow tone

    Medium confidence· Digital match

    View match
  8. #9 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.2N
    Shade match 95
    $9.80$14Ulta BeautyUlta Beauty$29.20 less (75%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    48
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No SPF

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  10. #11 · Sephora Collection

    Best Skin Ever Liquid Foundation

    08Y
    Shade match 95
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  11. Shade match 86
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  12. #13 · Maybelline

    Fit Me Dewy + Smooth Foundation

    110 Porcelain
    Shade match 95
    $9.12WalmartWalmart$29.88 less (77%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match
  13. #14 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NY 4
    Shade match 92
    $51.50Ulta BeautyUlta Beauty(product price)Costs $12.50 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim · No SPF

    Retailer shade note: Yellow

    Medium confidence· Digital match

    View match
  14. Shade match 94
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  15. #16 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Porcelain
    Shade match 96
    $3.89$5.99Ulta BeautyUlta Beauty$35.11 less (90%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  16. #17 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Angel Food 110N
    Shade match 87
    $37SephoraSephora$2 less (5%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF

    Retailer shade note: Ultra Fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  17. #18 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 23
    Shade match 90
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    100
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  18. #19 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 22
    Shade match 90
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    100
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  19. #20 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    40 Fair Warm
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperMatte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  20. Shade match 92
    $54SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · No SPF

    Retailer shade note: very fair with warm undertones

    High confidence· Digital match

    View match
  21. #22 · NARS

    Light Reflecting Foundation

    Lima
    Shade match 87
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: L3.25 - light with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 96
    $22Ulta BeautyUlta Beauty(product price)$17 less (44%)

    Matches: Very close colourSame warm undertoneNo fragrance listed

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  23. Shade match 96
    $22Ulta BeautyUlta Beauty(product price)$17 less (44%)

    Matches: Very close colourSame warm undertoneNo fragrance listed

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  24. #25 · Maybelline

    Fit Me Matte + Poreless Foundation

    Light Beige 118
    Shade match 97
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  25. #26 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NO 2
    Shade match 86
    $51.50Ulta BeautyUlta Beauty(product price)Costs $12.50 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim · No SPF

    Retailer shade note: Olive

    Medium confidence· Digital match

    View match
  26. #27 · Tarte

    Maracuja Juicy Glow Tint

    16B Fair-Light Beige
    Shade match 79
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No SPF

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  27. #28 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 92
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishContains drying alcoholNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    60
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  28. #29 · Yepoda

    The Dewy Day

    1C
    Shade match 79
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for oily skin · No SPF

    Retailer shade note: Fair shade with cool undertones

    High confidence· Digital match

    View match
  29. #30 · IT Cosmetics

    CC+ Cream Illumination SPF 50+

    Light
    Shade match 94
    $39SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: taupe shade with warm undertones

    Medium confidence· Digital match

    View match
  30. #31 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC13
    Shade match 97
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    42
    Wear & performance
    63
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair beige with golden undertone for fair skin

    High confidence· Digital match

    View match
  31. #32 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1W0 Warm Porcelain
    Shade match 97
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourSame warm undertoneClaims not settling into lines

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    63
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: very light with warm peach undertones

    High confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Fair (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Looks identical
    • Very fair · Warm · yellow undertone

    $30

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

  4. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

  6. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Looks identical
    • Very fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Yepoda The Dewy Day in 1W, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest match1WScore
Shade match55% of overall98
Colour97#feddba#fddfbdLooks identicalColour difference 1.0 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Dry, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​sensitive skin
Overall match 90/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yepoda The Dewy Day in 1W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy 1W

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.