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CC+ Nude Glow Lightweight Foundation + Glow Serum Light Neutral dupes and alternatives IT Cosmetics

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
Natural Ivory 112
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Super Stay 24H Skin Tint + Vitamin C 102

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Maybelline
102
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
93
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Best price
$12.59Ulta BeautyUlta Beauty
$26.41 less (68%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $17.99Ulta BeautyUlta Beauty(product price)$21.01 less (54%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Full rather than medium coverageContains drying alcoholNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Full rather than medium coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 82
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for sensitive skin · No SPF

    Retailer shade note: light - cool

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Skin Silk Serum Foundation

    F1
    Shade match 93
    $15Ulta BeautyUlta Beauty(product price)$24 less (62%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claimNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · No SPF

    Retailer shade note: For fair skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Milkshake 100B
    Shade match 94
    $37SephoraSephora$2 less (5%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin · No SPF

    Retailer shade note: Ultra Fair skin with beige undertones

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Forever Skin Glow Foundation

    0W Warm
    Shade match 92
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with warm tones

    Medium confidence· Digital match

    View match
  7. Shade match 91
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNot marketed for dry/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    75
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · Not marketed for dry/oily skin · No SPF

    Retailer shade note: fair to light with neutral tones

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $32SephoraSephora$7 less (18%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral n-light

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $48SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    67
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for fair skintones with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair Light 5 Neutral
    Shade match 93
    $41Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · No SPF

    Retailer shade note: fair light neutral

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No skin-like finish claimedNo long-wear claimNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with neutral tones

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Does not claim a lightweight feelNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 92
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No skin-like finish claimedNo long-wear claimNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a skin-like finish

    Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: fair with warm-golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 90
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Slightly lighterNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with neutral tones

    Medium confidence· Digital match

    View match
  16. Shade match 96
    $63SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: light to medium with neutral-peach undertones

    Medium confidence· Digital match

    View match
  17. #19 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 4
    Shade match 92
    $51.50Ulta BeautyUlta BeautyCosts $12.50 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim · No SPF

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  18. Shade match 92
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: fair peach

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W1 Warm Light
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  20. #22 · Dior

    Forever Skin Glow Foundation

    0CR Cool Rosy
    Shade match 85
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  21. #23 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    14N Rosy Cheeks
    Shade match 96
    $24Ulta BeautyUlta Beauty$15 less (38%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: light neutral peach

    Medium confidence· Digital match

    View match
  22. #24 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    3W Trailblazer
    Shade match 94
    $47SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair warm

    Medium confidence· Digital match

    View match
  23. Shade match 95
    $44SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  24. Shade match 93
    $63SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: light to medium with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 93
    $63SephoraSephoraCosts $24 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: light to medium with warm undertones

    Medium confidence· Digital match

    View match
  26. #28 · Dior

    Forever Skin Glow Foundation

    1CR Cool Rosy
    Shade match 83
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  27. Shade match 81
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with white-pink undertones

    Medium confidence· Digital match

    View match
  28. #30 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 12
    Shade match 88
    $46.90Ulta BeautyUlta BeautyCosts $7.90 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    48
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  29. #31 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Neutral
    Shade match 92
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishContains drying alcoholNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    60
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  30. Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  31. #33 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Nude Ivory
    Shade match 96
    $11.97WalmartWalmart$27.03 less (69%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light Neutral (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $24

  2. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $12.99

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $12.99

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 13.0 Light Natural

    • Looks identical
    • Very fair · Neutral undertone

    $30

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.5 W

    • Looks identical
    • Fair · Warm · peach undertone

    $32

  6. Dior Forever Skin Correct Full-Coverage Concealer

    1 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeLight NeutralClosest shade matchNatural Ivory 112Score
Shade match55% of overall97
Colour96#f3d3bd#f8d5bcLooks identicalColour difference 1.3 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.3
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Dry, oily, sensitiveNormal, oilyBoth marketed for oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112.

Same or better

  • $27.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 102, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeLight NeutralClosest overall alternative102Score
Shade match55% of overall95
Colour93#f3d3bd#f8dac6Very close colourColour difference 1.7 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 102.

Same or better

  • $26.41 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112

Match price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Super Stay 24H Skin Tint + Vitamin C 102

Best price
$12.59Ulta BeautyUlta Beauty
$26.41 less (68%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.