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CC+ Nude Glow Lightweight Foundation + Glow Serum Rich Cool dupes and alternatives IT Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Infallible Cushion Foundation 300 Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
300 Cool
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$19.99Ulta BeautyUlta Beauty
$19.01 less (49%)

Your shade $39 at Sephora

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 130

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Maybelline
130
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
86
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    600 Cairo
    Shade match 81
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Same radiant finishSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No SPF

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $63Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $63Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Both claim long-wearingClaims transfer resistanceBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 72
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    28 Medium Cool
    Shade match 91
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    60
    Wear & performance
    63
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: cool peach

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N6 Neutral Medium
    Shade match 82
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Same medium coverageBoth claim a skin-like finishNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 67
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Powder Foundation

    Nicaragua - Medium 3
    Shade match 82
    $20Ulta BeautyUlta Beauty$19 less (49%)

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Medium Tan Neutral
    Shade match 81
    $9.10$13Ulta BeautyUlta Beauty$29.90 less (77%)

    Matches: Same radiant finishNo fragrance listed

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Rude

    Perfect Base Foundation Stick

    16N Medium Neutral
    Shade match 83
    $8.75Ulta BeautyUlta Beauty$30.25 less (78%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    59
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  13. Shade match 84
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  14. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Claims a blurring effectBoth claim long-wearingNo fragrance listed

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    42
    Wear & performance
    80
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  15. #17 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$24.01 less (62%)

    Matches: Same medium coverage

    Differences: Slightly lighterNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    56

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    300 Amber
    Shade match 82
    $14.99TargetTarget$24.01 less (62%)

    Matches: Very close colourClaims transfer resistanceClaims not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  17. #19 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan
    Shade match 88
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourClaims a blurring effectNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  18. #20 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 51
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    51
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    12 Natural
    Shade match 81
    $14.97WalmartWalmart$24.03 less (62%)

    Matte · Buildable coverage

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    28

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    17 Medium Olive
    Shade match 80
    $14.97WalmartWalmart$24.03 less (62%)

    Matches: Very close colour

    Differences: Olive rather than cool undertoneMatte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than cool undertone · Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  21. #23 · ILIA

    True Skin Serum Foundation

    Milos SF8
    Shade match 40
    $56SephoraSephoraCosts $17 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Described as medium, yours as rich deepNatural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as medium, yours as rich deep · Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  22. #24 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    7W1 Deep Spice
    Shade match 71
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Claims not settling into linesClaims colour stabilityBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    43
    Wear & performance
    63
    Skin suitability
    28

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  23. Shade match 40
    $48SephoraSephoraCosts $9 more

    Matches: Same radiant finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Described as medium tan, yours as rich deepSlightly warmer undertoneLight rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    28

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly warmer undertone · Light rather than medium coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium-tan with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  24. Shade match 40
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Described as light medium, yours as rich deepBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Described as light medium, yours as rich deep · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · No SPF

    Retailer shade note: light-medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as rich deep

    View match
  25. Shade match 40
    $30Ulta BeautyUlta Beauty$9 less (23%)

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Described as medium, yours as rich deepNeutral rather than cool undertoneLight-medium rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    33

    Very close colour · Radiant · Light-medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Described as medium, yours as rich deep · Neutral rather than cool undertone · Light-medium rather than medium coverage · No long-wear claim · Not marketed for dry/oily skin

    Retailer shade note: Medium with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match
  26. #28 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Cool
    Shade match 40
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Retailer shade note: medium tan with neutral to rosy undertone for medium to light tan skin

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  27. Shade match 40
    $40SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Described as tan, yours as rich deepNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    75
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as tan, yours as rich deep · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: tan skin with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match
  28. Shade match 40
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Described as tan, yours as rich deepSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    75
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as tan, yours as rich deep · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: tan skin with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Rich Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Looks identical
    • Medium · Neutral undertone

    $12

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  5. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Slight colour difference
    • Medium light

    $10.99

  6. CoverGirl TruBlend Undercover Concealer

    Classic Beige

    CoverGirl TruBlend Undercover Concealer, shade Classic Beige

    • Slight colour difference
    • Medium light · Cool undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Cushion Foundation in 300 Cool, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest shade match300 CoolScore
Shade match55% of overall99
Colour98#da936f#d8916cLooks identicalColour difference 0.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall60
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 300 Cool.

Same or better

  • $19.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 130, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest overall alternative130Score
Shade match55% of overall87
Colour94#da936f#de9876Very close colourColour difference 1.5 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 130.

Same or better

  • $23.01 less
  • Very close colour
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

18 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris Infallible Cushion Foundation 300 Cool

Best price
$19.99Ulta BeautyUlta Beauty
$19.01 less (49%)

Your shade $39 at Sephora

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 130

Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.