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CC+ Nude Glow Lightweight Foundation + Glow Serum Rich Cool dupes and alternatives IT Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in liquid form.

  • 9 matches have no formulation listed and are not shown.

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Radiant · Medium coverage
The match
Rare Beauty
28 Medium Cool
Depth and undertone: Medium light · Cool
Finish and coverage: Matte · Medium coverage
Shade match
91out of 100
Colour
85
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 350 Dore 10 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Radiant · Medium coverage
The match
Lancôme
350 Dore 10 N
Depth and undertone: Medium
Finish and coverage: Luminous · Full coverage
Overall match
80out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$63Ulta BeautyUlta Beauty
Costs $24 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    260 Bisque N
    Shade match 83
    $63Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Both claim long-wearingClaims transfer resistanceBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Milos SF8
    Shade match 40
    $56SephoraSephoraCosts $17 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Described as medium, yours as rich deepNatural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as medium, yours as rich deep · Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Rich Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Looks identical
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Slight colour difference
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. CoverGirl TruBlend Undercover Concealer

    Classic Beige

    CoverGirl TruBlend Undercover Concealer, shade Classic Beige

    • Slight colour difference
    • Medium light · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest shade match28 Medium CoolScore
Shade match55% of overall91
Colour85#da936f#dc996eVery close colourColour difference 3.0 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall60
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Dry, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for oily/​sensitive skin
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool.

Same or better

  • $1 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 350 Dore 10 N, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest overall alternative350 Dore 10 NScore
Shade match55% of overall84
Colour87#da936f#ce9371Very close colourColour difference 2.8 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.9
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 80/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 350 Dore 10 N.

Same or better

  • Very close colour
  • Luminous finish instead of radiant
  • Full rather than medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • SPF 27 instead of SPF 40

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 40SPF 27
Overlap
View full match

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 350 Dore 10 N

Match price
$63Ulta BeautyUlta Beauty
Costs $24 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.