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CC+ Nude Glow Lightweight Foundation + Glow Serum Rich Cool dupes and alternatives IT Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free8No drying alcohol8Vegan3Cruelty-free3Oil-free0With SPF0Mineral4

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Only showing matches without silicones.

  • 6 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 38N Medium-Tan Neutral

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Radiant · Medium coverage
The match
Tarte
38N Medium-Tan Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
64
Wear (Wear & performance)
80
Skin (Skin suitability)
84
Shade match
84out of 100
Colour
89
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 72
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 67
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  3. #4 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Medium Tan Neutral
    Shade match 81
    $9.10$13Ulta BeautyUlta Beauty$29.90 less (77%)

    Matches: Same radiant finishNo fragrance listed

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  4. #5 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 51
    $30TargetTarget$9 less (23%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    51
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  5. #6 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    7W1 Deep Spice
    Shade match 71
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Claims not settling into linesClaims colour stabilityBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    43
    Wear & performance
    63
    Skin suitability
    28

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  6. #7 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    8 Medium
    Shade match 40
    $48SephoraSephoraCosts $9 more

    Matches: Same radiant finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Described as medium tan, yours as rich deepSlightly warmer undertoneLight rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    28

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly warmer undertone · Light rather than medium coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium-tan with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  7. #8 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Cool
    Shade match 40
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Retailer shade note: medium tan with neutral to rosy undertone for medium to light tan skin

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Rich Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Looks identical
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Slight colour difference
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. CoverGirl TruBlend Undercover Concealer

    Classic Beige

    CoverGirl TruBlend Undercover Concealer, shade Classic Beige

    • Slight colour difference
    • Medium light · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest match38N Medium-Tan NeutralScore
Shade match55% of overall84
Colour89#da936f#d99266Very close colourColour difference 2.5 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral.

Same or better

  • Very close colour
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 38N Medium-Tan Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.