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CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Bronze dupes and alternatives IT Cosmetics

Deep tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Dark Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Tan Dark Cool
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative: L'Oréal Paris Lumi Le Glow Skin Tint 320 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
320 Cool
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Light coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
85
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Match price
$16.99Ulta BeautyUlta Beauty
$22.01 less (56%)

Your shade $39 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · No SPF

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $55SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    14 Cool
    Shade match 94
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: deep with cool rose undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim a skin-like finish

    Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: deep with cool-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    True Skin Serum Foundation

    Martinique SF11
    Shade match 77
    $56SephoraSephoraCosts $17 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: very deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4N62 - Almond
    Shade match 87
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: for deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $32SephoraSephora$7 less (18%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: neutral saddle brown

    Medium confidence· Digital match

    View match
  8. #10 · Revolution Beauty

    Skin Silk Serum Foundation

    F13.5
    Shade match 80
    $15Ulta BeautyUlta Beauty(product price)$24 less (62%)

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneLight rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · No SPF

    Retailer shade note: For dark skin tones with a golden neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Deep
    Shade match 81
    $45Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNo long-wear claimNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    415 Medium Deep
    Shade match 83
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 82
    $41Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  12. Shade match 81
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $69Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No SPF

    Retailer shade note: intense deep shade, red undertone

    Medium confidence· Digital match

    View match
  14. Shade match 82
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: deep with deep neutral-warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Deep Neutral Warm 390
    Shade match 76
    $45SephoraSephoraCosts $6 more

    Matches: Same medium coverageBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 35
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    48
    Wear & performance
    100
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  17. #19 · Juvia's Place

    I am Magic Powder Foundation

    Cabo - Medium 1
    Shade match 84
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N7 Neutral Medium Deep
    Shade match 82
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  19. Shade match 88
    $22Ulta BeautyUlta Beauty(product price)$17 less (44%)

    Matches: Near-identical swatch colourNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  20. #22 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    31N Exceptional
    Shade match 84
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Fit Me Matte + Poreless Foundation

    Latte 358
    Shade match 89
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  22. Shade match 83
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Yepoda

    The Dewy Day

    6W
    Shade match 71
    $39SephoraSephoraSame price

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for oily skin · No SPF

    Retailer shade note: Dark shade with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    5N2 Amber Honey
    Shade match 80
    $55SephoraSephoraCosts $16 more

    Matches: Same radiant finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep with neutral, subtle golden undertones

    Medium confidence· Digital match

    View match
  25. Shade match 73
    $41Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · No skin-like finish claimed

    Retailer shade note: dark with a warm undertone

    Medium confidence· Digital match

    View match
  26. Shade match 82
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  27. #29 · Nudestix

    Tinted Cover Foundation

    NUDE 9
    Shade match 85
    $19$38SephoraSephora$20 less (51%)

    Matches: Very close colourBoth claim a lightweight feelNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · No SPF

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  28. Shade match 85
    $39.50SephoraSephoraCosts $0.50 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for oily skin

    Retailer shade note: dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  29. Shade match 91
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    42
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  30. #32 · R.E.M. Beauty

    Sweetener Foundation

    deep 4 c
    Shade match 93
    $35Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Bronze (Deep tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Mocha

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Mocha

    • Very close colour
    • Deep tan · Cool · rosy undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Very close colour
    • Deep tan · Cool undertone

    $38

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14 Deep

    • Close colour
    • Deep tan · Cool undertone

    $36

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.75

    • Close colour
    • Deep tan · Cool · pink undertone

    $42

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Very close colour
    • Deep tan · Neutral undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Cool, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Bronze. Every attribute compared, with its share of the score.

ComparedYour shadeDeep BronzeClosest shade matchTan Dark CoolScore
Shade match55% of overall96
Colour94#a36f52#a67358Very close colourColour difference 1.6 (0 is identical)
Depth97Deep tanTanCloseDepth difference: 2.1
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall60
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Cool.

Same or better

  • $23 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims not settling into lines
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No long-wear claim
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Lumi Le Glow Skin Tint in 320 Cool, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Bronze. Every attribute compared, with its share of the score.

ComparedYour shadeDeep BronzeClosest overall alternative320 CoolScore
Shade match55% of overall96
Colour94#a36f52#9e6b4eVery close colourColour difference 1.7 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.4
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 320 Cool.

Same or better

  • $22.01 less
  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No long-wear claim
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, low silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs low

Where to buy

Closest shade match

Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Dark Cool

Match price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative

L'Oréal Paris Lumi Le Glow Skin Tint 320 Cool

Match price
$16.99Ulta BeautyUlta Beauty
$22.01 less (56%)

Your shade $39 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.