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CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Medium dupes and alternatives IT Cosmetics

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free6No drying alcohol6Vegan2Cruelty-free2Oil-free0With SPF4Mineral0

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation 125 Nude Beige

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Neutral MediumChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
125 Nude Beige
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
82out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
79
Wear (Wear & performance)
60
Skin (Skin suitability)
30
Shade match
94out of 100
Colour
96
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$9.12WalmartWalmart
$29.88 less (77%)

Your shade $39 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Light Neutral
    Shade match 92
    $9.10$13Ulta BeautyUlta Beauty$29.90 less (77%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Fit Me Dewy + Smooth Foundation

    130 Buff Beige
    Shade match 92
    $8.98WalmartWalmart$30.02 less (77%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match
  3. #4 · Maybelline

    Fit Me Dewy + Smooth Foundation

    115 Ivory
    Shade match 90
    $9.12WalmartWalmart$29.88 less (77%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily/sensitive skin

    Medium confidence· Digital match

    View match
  4. #5 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Fair Neutral Cool
    Shade match 89
    $9.10$13Ulta BeautyUlta Beauty$29.90 less (77%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  5. #6 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Cool 1
    Shade match 79
    $49Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourClaims not settling into linesClaims colour stability

    Differences: Slightly cooler undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Medium (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Warm Beige

    CoverGirl TruBlend Undercover Concealer, shade Warm Beige

    • Looks identical
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Very close colour
    • Fair · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. NARS Radiant Creamy Concealer

    Macadamia

    NARS Radiant Creamy Concealer, shade Macadamia

    • Very close colour
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    24.0 Medium Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 24.0 Medium Beige

    • Looks identical
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Dewy + Smooth Foundation in 125 Nude Beige, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Neutral Medium. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral MediumClosest match125 Nude BeigeScore
Shade match55% of overall94
Colour96#eabba6#eabda6Looks identicalColour difference 1.2 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared79
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Dry, oily, sensitiveDry, normalBoth marketed for dry skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 125 Nude Beige.

Same or better

  • $29.88 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Light rather than medium coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Not marketed for oily/sensitive skin
  • SPF 18 instead of SPF 40

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40SPF 18
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 125 Nude Beige

Best price
$9.12WalmartWalmart
$29.88 less (77%)

Your shade $39 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.