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CC+ Nude Glow Lightweight Foundation + Glow Serum Rich Cool dupes and alternatives IT Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Stick2
  • Powder0
  • Cushion0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches vegan, without silicones.

  • 22 matches have no vegan claim listed and are not shown.
  • 6 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick Medium Tan Neutral

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Radiant · Medium coverage
The match
Revolution Beauty
Medium Tan Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
75out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
81out of 100
Colour
85
Depth
96
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$9.10Ulta BeautyUlta Beauty
$29.90 less (77%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    8 Medium
    Shade match 40
    $48SephoraSephoraCosts $9 more

    Matches: Same radiant finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Described as medium tan, yours as rich deepSlightly warmer undertoneLight rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    28

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly warmer undertone · Light rather than medium coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium-tan with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  2. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Cool
    Shade match 40
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Retailer shade note: medium tan with neutral to rosy undertone for medium to light tan skin

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Rich Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Looks identical
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Slight colour difference
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. CoverGirl TruBlend Undercover Concealer

    Classic Beige

    CoverGirl TruBlend Undercover Concealer, shade Classic Beige

    • Slight colour difference
    • Medium light · Cool undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick in Medium Tan Neutral, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest matchMedium Tan NeutralScore
Shade match55% of overall81
Colour85#da936f#ce9175Close colourColour difference 3.0 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 75/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick in Medium Tan Neutral.

Same or better

  • $29.90 less
  • Same radiant finish
  • Light rather than medium coverage
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs oil-based; silicone high vs moderate
View full match

Where to buy Medium Tan Neutral

Best price
$9.10Ulta BeautyUlta Beauty
$29.90 less (77%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.