Celebration Foundation Illumination Medium Tan dupes and alternatives IT Cosmetics
4.3 (2,176)·Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims a blurring effect· Claims long-wearing
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: M2.25 - medium with neutral undertones
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium with neutral undertone
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium light tan with olive undertones
Matches: Very close colour· Claims not settling into lines· Claims a lightweight feel
Differences: Natural rather than radiant finish· Medium rather than full coverage· Not marketed for combination/dry/normal/oily skin
Score details
Shade match
88
Finish & visual result
67
Wear & performance
40
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims 12-hour wear
Differences: Matte rather than radiant finish· Medium rather than full coverage· Not marketed for combination/dry/sensitive skin
Score details
Shade match
95
Finish & visual result
43
Wear & performance
40
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$37.01 less (76%)4.4 (182,841)
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims 12-hour wear
Differences: Matte rather than radiant finish· Medium rather than full coverage· Not marketed for combination/dry/sensitive skin
Score details
Shade match
93
Finish & visual result
43
Wear & performance
40
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$37.01 less (76%)4.4 (182,841)
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims 12-hour wear
Differences: Matte rather than radiant finish· Medium rather than full coverage· Not marketed for combination/dry/sensitive skin
Score details
Shade match
93
Finish & visual result
43
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Claims long-wearing· Claims transfer resistance
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
43
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
The closest shade to IT Cosmetics Celebration Foundation Illumination Medium Tan (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 220, against IT Cosmetics Celebration Foundation Illumination in Medium Tan. Every attribute compared, with its share of the score.
ComparedYour shadeMedium TanClosest shade match220How they compareScore
Shade match55% of overall96
Colour60%94#eab991#e2b691Very close colourColour difference 1.6 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 78/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Natural Radiance Foundation in 720 Bali, against IT Cosmetics Celebration Foundation Illumination in Medium Tan. Every attribute compared, with its share of the score.
ComparedYour shadeMedium TanClosest overall alternative720 BaliHow they compareScore
Shade match55% of overall92
Colour60%95#eab991#e3b48dLooks identicalColour difference 1.5 (0 is identical)
Overall match 85/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$9.50 less (19%)
