Celebration Foundation Illumination Tan dupes and alternatives IT Cosmetics
4.3 (2,176)·Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims not settling into lines· Claims a lightweight feel· Adds SPF 50
Differences: Slightly deeper· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
67
Wear & performance
40
Skin suitability
20
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
Differences: Slightly deeper· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
71
Finish & visual result
67
Wear & performance
50
Skin suitability
80
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance
$11.99Ulta Beauty(product price)$37.01 less (76%)4.4 (182,841)
Matches: Very close colour· Claims 12-hour wear· Claims a lightweight feel
Differences: Matte rather than radiant finish· Medium rather than full coverage· Not marketed for combination/dry/sensitive skin
Score details
Shade match
87
Finish & visual result
43
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$37.01 less (76%)4.4 (182,841)
Matches: Very close colour· Claims 12-hour wear· Claims a lightweight feel
Differences: Matte rather than radiant finish· Medium rather than full coverage· Not marketed for combination/dry/sensitive skin
Score details
Shade match
87
Finish & visual result
43
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Differences: Slightly lighter· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
57
Finish & visual result
67
Wear & performance
50
Skin suitability
80
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for sensitive skin · Contains listed fragrance
The closest shade to IT Cosmetics Celebration Foundation Illumination Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Matte + Poreless Foundation in Classic Beige 245, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.
ComparedYour shadeTanClosest shade matchClassic Beige 245How they compareScore
Shade match55% of overall91
Colour60%98#f6af85#f8b186Looks identicalColour difference 0.6 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 69/100Shade match 91/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.
ComparedYour shadeTanClosest overall alternative700 ViennaHow they compareScore
Shade match55% of overall82
Colour60%84#f6af85#eaad80Close colourColour difference 3.1 (0 is identical)
Overall match 79/100Shade match 82/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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