Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
7 of 30 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $49 at Ulta Beauty
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$7 less (14%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Natural rather than radiant finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: rich medium
Low confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta Beauty
Macy's$42View at Macy's
Target$34.41 less (70%)Matches: Same full coverageClaims a blurring effectClaims long-wearing
Differences: Matte rather than radiant finish
Colour not compared · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$10 less (20%)Matches: Same full coverageClaims a blurring effectClaims 12-hour wear
Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin
Retailer shade note: warm beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10 less (20%)Matches: Same full coverageClaims a blurring effectAdds SPF 40
Differences: Slightly lighterMatte rather than radiant finishNot marketed for dry/normal/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Target$34.41 less (70%)Matches: Same full coverageClaims a blurring effectClaims long-wearing
Differences: Slightly deeperMatte rather than radiant finish
Colour not compared · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetThe closest shade to IT Cosmetics Celebration Foundation Illumination Tan (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Sand Beige
$12.99
25.5 Medium Bronze
$30
030 Honey
$10.99
Tan
$12
W7
370 Biscuit
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
J.Cat Beauty Perfextion Long Wearing Foundation in Soft Beige, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To J.Cat Beauty Perfextion Long Wearing Foundation in Soft Beige.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan, against IT Cosmetics Celebration Foundation Illumination in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan.
7 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
J.Cat Beauty Perfextion Long Wearing Foundation Soft Beige
Ulta BeautyYour shade $49 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium Tan
SephoraYour shade $49 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
