Beautler.Your beauty butler

Celebration Foundation Illumination Medium dupes and alternatives IT Cosmetics

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free9No drying alcohol6Vegan2Cruelty-free2Oil-free0With SPF4Mineral0

Avoid an ingredient

Sort

10 of 32

Only showing matches with full coverage.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: Maybelline Super Stay Lumi-Matte Foundation 120

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
Maybelline
120
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Shade match
90out of 100
Colour
96
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$33.01 less (67%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 410 Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
MediumChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
L'Oréal Paris
410 Ivory
Depth and undertone: Very fair
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Low confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$30.01 less (61%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18N Butter Vanilla
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourSame full coverageClaims a lightweight feel

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: neutral light with yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    14N Rosy Cheeks
    Shade match 87
    $24Ulta BeautyUlta Beauty$25 less (51%)

    Matches: Very close colourSame full coverageClaims a lightweight feel

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: light neutral peach

    Low confidence· Digital match

    View match
  3. #5 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Porcelain
    Shade match 87
    $3.89$5.99Ulta BeautyUlta Beauty$45.11 less (92%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish

    Low confidence· Digital match

    View match
  4. #6 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    312
    Shade match 90
    $11.19$15.99Ulta BeautyUlta Beauty$37.81 less (77%)

    Matches: Near-identical swatch colourSame full coverageClaims 24-hour wear

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    90
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish

    Low confidence· Digital match

    View match
  5. #7 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    220
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$33.01 less (67%)

    Matches: Very close colourSame full coverageClaims 24-hour wear

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish

    Low confidence· Digital match

    View match
  6. #8 · Maybelline

    Super Stay Lumi-Matte Foundation

    112
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$33.01 less (67%)

    Matches: Very close colourSame full coverageClaims 30-hour wear

    Differences: Matte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    125
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$33.01 less (67%)

    Matches: Very close colourSame full coverageClaims 30-hour wear

    Differences: Matte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair
    Shade match 90
    $39SephoraSephora$10 less (20%)

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Matte rather than radiant finishNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    50
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry/normal/sensitive skin

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics Celebration Foundation Illumination Medium (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    360 Cashmere

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 360 Cashmere

    • Looks identical
    • Fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Very close colour
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Fair

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Fair

    • Very close colour
    • Very fair

    $12

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    230

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Very close colour
    • Fair · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Lumi-Matte Foundation in 120, against IT Cosmetics Celebration Foundation Illumination in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade match120Score
Shade match55% of overall90
Colour96#fcd5b6#ffd4b2Looks identicalColour difference 1.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed30-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 74/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 120.

Same or better

  • $33.01 less
  • Near-identical swatch colour
  • Same full coverage
  • Claims 30-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, low siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone low vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 410 Ivory, against IT Cosmetics Celebration Foundation Illumination in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternative410 IvoryScore
Shade match55% of overall89
Colour94#fcd5b6#f9d7b8Very close colourColour difference 1.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed32-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 89/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 410 Ivory.

Same or better

  • $30.01 less
  • Very close colour
  • Same full coverage
  • Claims 32-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of radiant
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, low siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapPowder-based vs silicone-based; silicone low vs high
View full match

Where to buy

Closest shade match

Maybelline Super Stay Lumi-Matte Foundation 120

Match price
$15.99Ulta BeautyUlta Beauty
$33.01 less (67%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible 32H Fresh Wear Foundation 410 Ivory

Match price
$18.99Ulta BeautyUlta Beauty
$30.01 less (61%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.