Beautler
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Your beauty butler
Makeup
Foundation
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Find the same shade
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Shade is matched on colour, depth and undertone; formula on finish, coverage and wear.
How matching works
Brands
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MAC
NARS
Armani Beauty
Charlotte Tilbury
Fenty Beauty
Estée Lauder
Dior
Maybelline
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e.l.f.
A–Z brands
Luxury and affordable brands are scored on the same two scales. Price is shown, never scored.
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Tools
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Tools
Find my shade
Foundation, concealer, bronzer, contour and brow gel
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Discover colours that suit you, or shop by colour
Find similar products
Alternatives to the products you wear
Colour guide
Undertone, finish and colour theory
Complete my look
Coordinate lips, cheeks and eyes
Find my foundation shade
In one foundation or across every brand
Find my foundation
By skin type, coverage and finish
Browse all foundations
How matching works
How the two scores work
What we compare
Shade match
Colour, depth and undertone
Undertone
Cool, neutral, warm or olive
Finish & visual result
Finish, coverage, skin-like, blurring
Wear & performance
Wear time, transfer, settling, oxidation, comfort
Closest overall alternative
Four weighted parts, no price
Ingredients
Information and filters, not scored
Skin suitability
Skin types each is made for; a filter once you choose yours
About
Meet the founder
Why Beautler exists
Price never affects either score.
See our methodology
Find a match
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Matches
/ IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara dupes and alternatives
3 shades · from $28 ·
product details
Which shade do you wear?
Black
Black
Super Black
Black · Deep / dark
Brown
Brown
