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Superhero No-Tug Sharpenable Gel Eyeliner Fantastic Espresso dupes and alternatives IT Cosmetics

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

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14 matches

Must beWaterproof26

Closest shade match: Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner Damsel Dark Brown

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
IT Cosmetics
Fantastic EspressoChange shade
Form and tip: Gel
Wear claims: Waterproof
The match
Stila
Damsel Dark Brown
Form and tip: Gel · Retractable pencil
Wear claims: Waterproof · 12 hour wear

Format: gel. Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
94out of 100
Colour
92
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Same price

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Bobbi Brown Long-Wear Waterproof Gel Eyeliner Espresso Ink

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
IT Cosmetics
Fantastic EspressoChange shade
Form and tip: Gel
Wear claims: Waterproof
The match
Bobbi Brown
Espresso Ink
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant · 8 hour wear

Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
93
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $13 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    Perfect Strokes Longwear Gel Eyeliner

    True Brown
    Shade match 68
    $21SephoraSephora$3 less (13%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Fine Linez Precision Gel Eyeliner

    In Big Truffle
    Shade match 62
    $26SephoraSephoraCosts $2 more

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Eye Studio Lasting Drama Gel Eyeliner

    Brown
    Shade match 57
    $10.99Ulta BeautyUlta Beauty$13.01 less (54%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  4. #6 · Anastasia Beverly Hills

    Darkside Waterproof Gel Matte Eyeliner

    Intense Black
    Shade match 40
    $18Ulta BeautyUlta Beauty$6 less (25%)

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: black matte finish

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Killer Liner 36 Hour Waterproof Gel Eyeliner

    Killer Black
    Shade match 26
    $27SephoraSephoraCosts $3 more

    Matches: Same form: gelSame texture: gelSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: intense black

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Fake Awake Eye Highlight

    black
    Shade match 41
    $24Ulta BeautyUlta BeautySame price

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Metallic rather than matte

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Metallic rather than matte

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    High Impact Gel Tech Eyeliner

    Black
    Shade match 36
    $29Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Metallic rather than matte

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Metallic rather than matte

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Black Waterproof Crème Color Eyeliner & Eyeshadow

    Jet
    Shade match 37
    $22Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Same form: gelSame finish: matteSame waterproof: claimed

    Differences: Creamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Retailer shade note: black, matte finish

    Medium confidence· Digital match

    View match
  9. #11 · Patrick Ta

    Major Dimension Precision Gel Eyeliner

    Cream
    Shade match 15
    $27SephoraSephoraCosts $3 more

    Matches: Same form: gelSame texture: gel

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: soft cream

    Medium confidence· Digital match

    View match
  10. #12 · KVD Beauty

    Super Pomade Vegan Eyeliner, Shadow & Brow Pigment

    Satellite Blue
    Shade match 0
    $25Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same form: gelSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colourCreamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel

    Retailer shade note: electric blue

    Medium confidence· Digital match

    View match
  11. #13 · ColourPop

    BFF Crème Gel Liner

    Sunnyvale
    Shade match 64
    $8Ulta BeautyUlta Beauty$16 less (67%)

    Matches: Same form: gelSame waterproof: claimedSimilar longevity

    Differences: Creamy rather than gelMetallic rather than matte

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Metallic rather than matte

    Retailer shade note: chestnut brown

    Medium confidence· Digital match

    View match
  12. #14 · ColourPop

    Multichrome BFF Crème Gel Liner

    Ventura Blvd
    Shade match 3
    $9Ulta BeautyUlta Beauty$15 less (63%)

    Matches: Same form: gelSame waterproof: claimedSimilar longevity

    Differences: Not sold in your colourCreamy rather than gelMetallic rather than matte

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Metallic rather than matte

    Retailer shade note: vivid metallic cobalt blue flipping to teal to purple

    Medium confidence· Digital match

    View match

See 19 in other formats

Why the closest shade match works

Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Damsel Dark Brown, against IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner in Fantastic Espresso. Every attribute compared, with its share of the score.

ComparedYour shadeFantastic EspressoClosest shade matchDamsel Dark BrownScore
Form & tip45% of overall100
Form100GelGelSameSame form
Tipnot comparableNot listedRetractable pencilNot comparableTip not listed for one product
Formula30% of overall70
Texture100GelGelSameSame texture
Finish25MatteMetallicDifferentMetallic rather than matte
Wear claims25% of overall93
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistancenot comparableNot listedNot listedNot comparableNeither product lists smudge resistance
Longevity85Long-wearing12-hour wearCloseBoth claim long wear
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Damsel Dark Brown.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same waterproof: claimed
  • Similar longevity

Different

  • Metallic rather than matte

Not compared

  • Tip: not listed for one
  • Smudge resistance: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Espresso Ink, against IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner in Fantastic Espresso. Every attribute compared, with its share of the score.

ComparedYour shadeFantastic EspressoClosest overall alternativeEspresso InkScore
Form & tip45% of overall100
Form100GelGelSameSame form
Tipnot comparableNot listedNot listedNot comparableNeither product lists tip
Formula30% of overall100
Texture100GelGelSameSame texture
Finish100MatteMatteSameSame finish
Wear claims25% of overall93
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistancenot comparableNot listedClaimedNot comparableSmudge resistance not listed for one product
Longevity85Long-wearing8-hour wearCloseBoth claim long wear
Overall match 95/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Espresso Ink.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same finish: matte
  • Same waterproof: claimed
  • Similar longevity

Not compared

  • Tip: not listed for either
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner Damsel Dark Brown

Best price
$24SephoraSephora
Same price

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Bobbi Brown Long-Wear Waterproof Gel Eyeliner Espresso Ink

Best price
$37SephoraSephora
Costs $13 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.