Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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12 of 32 matches
Only showing matches vegan.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $54 at Ulta Beauty
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beauty$45View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $54 at Ulta Beauty
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$12 less (22%)Matches: Same cool undertoneSame matte finishSame full coverage
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (22%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Slightly deeperNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed
Retailer shade note: for very deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephora$16 less (30%)Matches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: cool red
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (17%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$16 less (30%)Matches: Very close colourSame cool undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: rich (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$4 less (7%)Matches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: Very deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$12 less (22%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed
Retailer shade note: for deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$41.01 less (76%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$12 less (22%)Matches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage
Retailer shade note: tan to deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephora$12 less (22%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to Jane Iredale Beyond Matte Liquid Foundation M16 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
6C1
$34
15 Deep
$36
Deep 6C
$31
6C
$38
540C
W10.5
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Always On Skin-Balancing Foundation in T20C, against Jane Iredale Beyond Matte Liquid Foundation in M16. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Always On Skin-Balancing Foundation in T20C.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Tarte Amazonian Clay Blurring Powder Foundation in 57N Rich Neutral, against Jane Iredale Beyond Matte Liquid Foundation in M16. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Amazonian Clay Blurring Powder Foundation in 57N Rich Neutral.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Smashbox Always On Skin-Balancing Foundation T20C
Ulta BeautyYour shade $54 at Ulta Beauty
Tarte Amazonian Clay Blurring Powder Foundation 57N Rich Neutral
SephoraYour shade $54 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
