Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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12 of 33 matches
Only showing matches vegan.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $54 at Ulta Beauty
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at Sephora
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $54 at Ulta Beauty
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$30 less (56%)Matches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for combination/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: medium, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$14 less (26%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: medium warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$12 less (22%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$12 less (22%)Matches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$41.01 less (76%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel
Low confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty$41.01 less (76%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel
Low confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$12 less (22%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for medium neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$9 less (17%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$16 less (30%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: warm olive
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (30%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: neutral beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephora$38 · out of stockView at SephoraThe closest shade to Jane Iredale Beyond Matte Liquid Foundation M7 (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
8.5 Medium-Tan
$36
2R28
$35
Sucre D'orge
$36
385 Amber
$15.99
Tan
$12
Tone 6.8 W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4N1 Ginger, against Jane Iredale Beyond Matte Liquid Foundation in M7. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4N1 Ginger.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Sephora Collection Best Skin Ever Matte Powder Foundation in 28Y Medium, against Jane Iredale Beyond Matte Liquid Foundation in M7. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Best Skin Ever Matte Powder Foundation in 28Y Medium.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 4N1 Ginger
SephoraYour shade $54 at Ulta Beauty
Sephora Collection Best Skin Ever Matte Powder Foundation 28Y Medium
SephoraYour shade $54 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
