Tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $32 at Sephora · product price; shade not separately priced
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta Beauty
Sephora$39 · out of stockView at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $7 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $13 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Retailer shade note: Deep with neutral golden undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta BeautyCosts $40 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)$10 less (31%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: Deep dark shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $7 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: Deep shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$12 less (38%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNot marketed for dry skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: true neutral brown; ideal for deep complexions or bronzing medium tones
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: deep neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta Beauty
Walmart$17.22 less (54%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartSephoraCosts $17 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel
Retailer shade note: for deeper skin with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sUlta Beauty(product price)Costs $9 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Retailer shade note: tan dark neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same neutral undertoneSame natural finishClaims transfer resistance
Differences: Full rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: tan skin with neutral undertones with a hint of yellow
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: level-two medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$20 less (63%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Olive rather than neutral undertoneNatural matte rather than natural finishBuildable rather than medium coverage
Looks identical · Natural matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Olive rather than neutral undertone · Natural matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium shade with neutral-to-olive undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$17.05 less (53%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta Beauty
CVS$16.49View at CVSSephoraCosts $17 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel
Retailer shade note: for tan to deep skin with warm golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural matte rather than natural finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium shade with neutral-to-warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than medium coverageNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim
Retailer shade note: dark brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty$13.51 less (42%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim
Retailer shade note: medium with warm neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
SephoraCosts $18 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly lighterNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Not marketed for dry skin
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: No long-wear claimDoes not claim a lightweight feelContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: Tan to deep golden undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $16 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNot marketed for dry skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraSame priceMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageNot marketed for dry skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for dry skin
Retailer shade note: tan with warm neutral golden undertones
High confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (50%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$20 less (63%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$17.50 less (55%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at Walmart
Target$13.69View at TargetUlta Beauty$14.50View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 34N Golden (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
53S deep sand
$32
WN 122 Clove
$22
Warm Honey
$12.99
12.5 Tan-Deep
$36
32 Medium Golden
$32
5N
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 125 Mahogany, against Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 34N Golden. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 125 Mahogany.
9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $32 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
