Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
SephoraYour shade $32 at Sephora
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $10 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$11 less (34%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetSephoraCosts $23 moreMatches: Same neutral undertoneSame natural finishClaims transfer resistance
Differences: Full rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: D8 - Very rich deep with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty$3 less (9%)Matches: Same neutral undertoneBoth claim long-wearingClaims not settling into lines
Differences: Slightly deeperNatural matte rather than natural finishFull rather than medium coverage
Close colour · Natural matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Natural matte rather than natural finish · Full rather than medium coverage
Retailer shade note: Very Deep with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $17 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Does not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: richest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sUlta Beauty(product price)Costs $14.90 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$20.01 less (63%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty$4.70 less (15%)Matches: Same natural finishBoth claim long-wearingBoth claim a lightweight feel
Differences: Buildable rather than medium coverageNot marketed for dry skin
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Buildable rather than medium coverage · Not marketed for dry skin
Retailer shade note: brown
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautyUlta Beauty(product price)Costs $19.50 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim
Retailer shade note: Yellow
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel
Differences: Slightly deeperRadiant rather than natural finishNot marketed for dry skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Not marketed for dry skin
Retailer shade note: Rich Neutral
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraCVS$22.51 less (70%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
CVS$9.49View at CVSUlta Beauty(product price)Costs $7 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo long-wear claimContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $20 moreMatches: Same natural finishSame medium coverageClaims a blurring effect
Differences: Slightly cooler undertone
Close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: deepest with cool rose undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Same neutral undertoneBoth claim long-wearingClaims transfer resistance
Differences: Radiant rather than natural finishFull rather than medium coverage
Close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: very deep with neutral undertone for very rich skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Same natural finishClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17 moreMatches: Same natural finishClaims not settling into linesClaims colour stability
Differences: Slightly cooler undertoneLight rather than medium coverage
Close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (25%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly deeperNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim
Retailer shade note: Deepest with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$13.01 less (41%)Matches: Same natural finishClaims transfer resistanceClaims colour stability
Differences: Full rather than medium coverageContains drying alcohol
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$12 less (38%)Matches: Same neutral undertoneBoth claim long-wearingBoth claim a lightweight feel
Differences: Matte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Full rather than medium coverage
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (31%)Matches: Same neutral undertoneSame natural finishNo fragrance listed
Differences: Slightly lighterBuildable rather than medium coverageNo long-wear claim
Close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (25%)Matches: Same natural finishSame medium coverageClaims a blurring effect
Differences: Slightly cooler undertoneNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim
Retailer shade note: Deepest with cool undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$25.01 less (78%)Matches: Same neutral undertoneSame medium coverageNo fragrance listed
Differences: Slightly deeperMatte rather than natural finishNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Same neutral undertoneSame medium coverageBoth claim long-wearing
Differences: Slightly deeperMatte rather than natural finishNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: Rich, neutral cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyMacy's$58View at Macy'sUlta Beauty(product price)$18.01 less (56%)Matches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$17.05 less (53%)Matches: Same medium coverageBoth claim long-wearingNo fragrance listed
Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty$14.95View at Ulta BeautyCVS$16.49View at CVSWalmart$29.56View at WalmartUlta Beauty(product price)$13.51 less (42%)Matches: Same natural finishClaims a skin-like finishClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim
Retailer shade note: rich with warm red undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$15.12View at WalmartWalgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (72%)Matches: Both claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)$25.01 less (78%)Matches: Same medium coverageNo fragrance listed
Differences: Slightly cooler undertoneMatte rather than natural finishNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: very deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 47N Rich (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
45.5 Deep Ebony
$30
Deep
$12
4N78
$35
Deep Golden
$12.99
15
$42
Clove 11.4
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 17 Neutral, against Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 47N Rich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 17 Neutral.
13 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
SephoraYour shade $32 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
