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I am Magic Natural Radiance Foundation 640 Malta dupes and alternatives Juvia's Place

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free, applied. RemoveNo drying alcohol22Vegan7Cruelty-free13Oil-free0With SPF6Mineral3

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Only showing matches fragrance-free.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation C5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
640 MaltaChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
MAC Cosmetics
C5
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Maybelline Super Stay 24H Skin Tint + Vitamin C 322

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
640 MaltaChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
322
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Full coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
79
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$6.01 less (25%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    8
    Shade match 91
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: light medium, warm peach

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Baklava 340G
    Shade match 96
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Medium skin with a neutral-golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    4
    Shade match 93
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: LIGHT WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  4. #6 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Amaretti 310G
    Shade match 94
    $37SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Medium skin with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Sahel
    Shade match 94
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  6. #8 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    5
    Shade match 94
    $46SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair to light - neutral, slightly warm

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    312
    Shade match 91
    $17.99Ulta BeautyUlta Beauty(product price)$6.01 less (25%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Full rather than medium coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    5
    Shade match 91
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: LIGHT TO MEDIUM WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  9. #11 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Butter Pecan 330N
    Shade match 92
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Medium
    Shade match 93
    $41Ulta BeautyUlta BeautyCosts $17 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage

    Retailer shade note: medium with a warm undertone

    Medium confidence· Digital match

    View match
  11. #13 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    TN6
    Shade match 89
    $28SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Olive rather than neutral undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for normal/sensitive skin

    Retailer shade note: honey - tan/olive skin with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    4N1 Ginger
    Shade match 94
    $54SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Daily Calm Makeup Balm Foundation

    Light
    Shade match 95
    $49Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  14. #16 · ILIA

    Super Serum Skin Tint SPF 40

    Shela ST8
    Shade match 97
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Not marketed for combination/oily skin

    Retailer shade note: Light-medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · Laura Geller

    Baked Balance-n-Glow Illuminating Foundation

    Tan
    Shade match 92
    $38Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Retailer shade note: for tan skin

    Medium confidence· Digital match

    View match
  16. #18 · Refy

    Skin Base Hydrating Gel Skin Tint

    180N
    Shade match 93
    $40SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNot marketed for dry/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    54
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · Not marketed for dry/oily skin

    Retailer shade note: medium with neutral tones

    Medium confidence· Digital match

    View match
  17. #19 · Fenty Beauty

    Eaze Drop Blur + Smooth Foundation Stick

    7
    Shade match 97
    $40SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage

    Retailer shade note: light medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 1
    Shade match 91
    $49Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Best Skin Ever Liquid Foundation

    22P
    Shade match 83
    $24SephoraSephoraSame price

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium-dark with pink undertones

    Medium confidence· Digital match

    View match
  20. #22 · ILIA

    Super Serum Skin Tint SPF 40

    Paloma ST9
    Shade match 92
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimNot marketed for combination/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Not marketed for combination/oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Fit Me Matte + Poreless Foundation

    Sun Beige 310
    Shade match 97
    $11.99Ulta BeautyUlta Beauty(product price)$12.01 less (50%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishNot marketed for combination/dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · ILIA

    Super Serum Skin Tint SPF 40

    Baikal ST9.5
    Shade match 91
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claimNot marketed for combination/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Not marketed for combination/oily skin

    Retailer shade note: Medium with golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Shade match 98
    $39Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo long-wear claimNot marketed for normal/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC20
    Shade match 98
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    34
    Wear & performance
    49
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 640 Malta (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Looks identical
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Looks identical
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in C5, against Juvia's Place I am Magic Natural Radiance Foundation in 640 Malta. Every attribute compared, with its share of the score.

ComparedYour shade640 MaltaClosest shade matchC5Score
Shade match55% of overall99
Colour98#e7a876#e9a772Looks identicalColour difference 0.8 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared35
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 74/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in C5.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Full rather than medium coverage
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 322, against Juvia's Place I am Magic Natural Radiance Foundation in 640 Malta. Every attribute compared, with its share of the score.

ComparedYour shade640 MaltaClosest overall alternative322Score
Shade match55% of overall96
Colour94#e7a876#e7a87cVery close colourColour difference 1.7 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared79
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 322.

Same or better

  • $6.01 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation C5

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Maybelline Super Stay 24H Skin Tint + Vitamin C 322

Match price
$17.99Ulta BeautyUlta Beauty
$6.01 less (25%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.