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I am Magic Natural Radiance Foundation 730 Isla dupes and alternatives Juvia's Place

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

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Fragrance-free9No drying alcohol9Vegan5Cruelty-free1Oil-free0With SPF1Mineral2

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Only showing matches with a natural finish, without silicones.

Closest shade match: Pixi On-the-Glow BASE Foundation Moisture Stick Nude

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
730 IslaChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Medium coverage
The match
Pixi
Nude
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
$2 less (8%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Light Reflecting Foundation Salzburg

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
730 IslaChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Medium coverage
The match
NARS
Salzburg
Depth and undertone: Fair · Warm · peach
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
70
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Medium Neutral Warm 190
    Shade match 94
    $45SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: Light medium with neutral yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2NEUTRAL
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1W1 Cashmere
    Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2OLIVE
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    14O
    Shade match 88
    $24SephoraSephoraSame price

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · RMS Beauty

    ReEvolve Natural Finish Foundation

    22
    Shade match 85
    $59Ulta BeautyUlta Beauty(product price)Costs $35 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: buff beige with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    13N
    Shade match 86
    $24SephoraSephoraSame price

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 730 Isla (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Looks identical
    • Fair · Warm · peach undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Looks identical
    • Fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Looks identical
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Looks identical
    • Fair · Warm · peach undertone

    $42

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 1

    • Looks identical
    • Fair · Warm · peach undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Nude, against Juvia's Place I am Magic Natural Radiance Foundation in 730 Isla. Every attribute compared, with its share of the score.

ComparedYour shade730 IslaClosest shade matchNudeScore
Shade match55% of overall95
Colour93#f1c79c#f8c99fVery close colourColour difference 1.8 (0 is identical)
Depth97FairFairSameDepth difference: 1.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Nude.

Same or better

  • $2 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Light Reflecting Foundation in Salzburg, against Juvia's Place I am Magic Natural Radiance Foundation in 730 Isla. Every attribute compared, with its share of the score.

ComparedYour shade730 IslaClosest overall alternativeSalzburgScore
Shade match55% of overall95
Colour92#f1c79c#f6c9a2Very close colourColour difference 1.9 (0 is identical)
Depth97FairFairSameDepth difference: 1.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Salzburg.

Same or better

  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Pixi On-the-Glow BASE Foundation Moisture Stick Nude

Match price
$22Ulta BeautyUlta Beauty
$2 less (8%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Light Reflecting Foundation Salzburg

Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.