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I Am Magic Velvety Matte Foundation 100 Sudan dupes and alternatives Juvia's Place

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum1

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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2 of 31

Only showing matches with full coverage, without talc or dimethicone.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 65 N

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
100 SudanChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
ONE/SIZE
Deepest 65 N
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
75out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
20
Shade match
72out of 100
Colour
68
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$17.99SephoraSephora
Costs $3.59 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    570
    Shade match 60
    $48Ulta BeautyUlta BeautyCosts $33.60 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    60
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: Deep - Neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 100 Sudan (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Nearest in this range
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 65 N, against Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan. Every attribute compared, with its share of the score.

ComparedYour shade100 SudanClosest matchDeepest 65 NScore
Shade match55% of overall72
Colour68#2e1109#401e14Slight colour differenceColour difference 5.1 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 75/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 65 N.

Same or better

  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy Deepest 65 N

Best price
$17.99SephoraSephora
Costs $3.59 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.