I Am Magic Velvety Matte Foundation 110 Senegal dupes and alternatives Juvia's Place
4.3 (6,617)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very deep with neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: rich deep with neutral undertones
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
100
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: deep rich with cool undertones
Matches: Very close colour· Same matte finish· Both claim long-wearing
Differences: Slightly lighter· Slightly warmer undertone· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
82
Wear & performance
86
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Slightly cooler undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
90
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: deep-rich with a red undertone
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
73
Wear & performance
54
Skin suitability
20
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Light rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
40
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · Does not claim not settling into lines · Not marketed for dry/oily skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 110 Senegal (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 9 N Neutral, against Juvia's Place I Am Magic Velvety Matte Foundation in 110 Senegal. Every attribute compared, with its share of the score.
ComparedYour shade110 SenegalClosest shade match9 N NeutralHow they compareScore
Shade match55% of overall97
Colour60%95#4e261a#4e2216Looks identicalColour difference 1.5 (0 is identical)
Overall match 80/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Youthforia DATE NIGHT Skin Tint Serum Foundation in 570, against Juvia's Place I Am Magic Velvety Matte Foundation in 110 Senegal. Every attribute compared, with its share of the score.
ComparedYour shade110 SenegalClosest overall alternative570How they compareScore
Shade match55% of overall94
Colour60%90#4e261a#491f11Very close colourColour difference 2.3 (0 is identical)
Overall match 91/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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