Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
25 of 31 matches
Only showing matches without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $24 at Ulta Beauty
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$55View at Ulta Beauty
Macy's$55View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $15 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: fair beige with golden undertone for fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$16 less (67%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty$14.20 less (59%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: very fair beige with golden undertone for very fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$16 less (67%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Walmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $14 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly deeperMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: fair with warm yellow undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $22.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim not settling into linesNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: L0 - Very light with warm undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $21 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel
Retailer shade note: level-two fair with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45 · low stockView at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: L0 - very light with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$17.01 less (71%)Matches: Same warm undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair with warm yellow undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyWalmart$11.02 less (46%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensUlta BeautyCosts $26 moreMatches: Very close colourSame warm undertoneBoth claim a lightweight feel
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: fair shade, warm undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$50View at Ulta BeautyUlta Beauty$16 less (67%)Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonSephoraCosts $30 moreMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraMacy's$54View at Macy'sSephoraCosts $15 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: Fair shade with warm undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta BeautyCosts $21 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim a lightweight feel
Retailer shade note: level-one fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beauty$45View at Ulta BeautyUlta BeautyCosts $26 moreMatches: Very close colourSame warm undertoneBoth claim a lightweight feel
Differences: Slightly deeperBuildable rather than full coverageNo long-wear claim
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: lightest shade, warm undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$50View at Ulta BeautyUlta Beauty(product price)Costs $34 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural matte rather than matte finishDoes not claim not settling into lines
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim not settling into lines
Very close colour · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: FAIR WITH WARM UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraShowing 12 of 23 matches
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 700 Vienna (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
WN 04 Bone
$22
NC5
$30
Very Light 4
$22
C2
$16.99
105
$30
100
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NARS Natural Radiant Longwear Foundation in Siberia, against Juvia's Place I Am Magic Velvety Matte Foundation in 700 Vienna. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Natural Radiant Longwear Foundation in Siberia.
10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1W0 Warm Porcelain, against Juvia's Place I Am Magic Velvety Matte Foundation in 700 Vienna. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1W0 Warm Porcelain.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
NARS Natural Radiant Longwear Foundation Siberia
Ulta BeautyYour shade $24 at Ulta Beauty
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1W0 Warm Porcelain
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
