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I Am Magic Velvety Matte Foundation 140 Angola dupes and alternatives Juvia's Place

Very deep · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte1
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free, applied. RemoveOil-free1With SPF0Mineral0

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Only showing matches with full coverage, cruelty-free.

  • 17 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 470

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
140 AngolaChange shade
Depth and undertone: Very deep · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
470
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
76out of 100
Colour
82
Depth
95
Undertone
50
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 140 Angola (Very deep · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    60H mahogany honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60H mahogany honey

    • Very close colour
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Very close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 470, against Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola. Every attribute compared, with its share of the score.

ComparedYour shade140 AngolaClosest match470Score
Shade match55% of overall76
Colour82#6f331b#6e3c21Close colourColour difference 3.4 (0 is identical)
Depth95Very deepVery deepSameDepth difference: 2.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone50Olive · warm oliveNeutral · neutral pinkDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 470.

Same or better

  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Slightly cooler undertone
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 470

Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.