I Am Magic Velvety Matte Foundation 140 Angola dupes and alternatives Juvia's Place
4.3 (6,617)·Very deep · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly cooler undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
78
Finish & visual result
100
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 140 Angola (Very deep · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Radiant Longwear Foundation in Zambie - Dark 5, against Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola. Every attribute compared, with its share of the score.
ComparedYour shade140 AngolaClosest shade matchZambie - Dark 5How they compareScore
Shade match55% of overall83
Colour60%83#6f331b#763e25Close colourColour difference 3.3 (0 is identical)
Overall match 77/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 470, against Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola. Every attribute compared, with its share of the score.
ComparedYour shade140 AngolaClosest overall alternative470How they compareScore
Shade match55% of overall76
Colour60%82#6f331b#6e3c21Close colourColour difference 3.4 (0 is identical)
Overall match 83/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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