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I Am Magic Velvety Matte Foundation 150 Kano dupes and alternatives Juvia's Place

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol3Vegan0Cruelty-free1Oil-free0With SPF1Mineral1

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Only showing matches with buildable coverage.

Closest shade match: Tarte Babassu Foundcealer Dewy Foundation SPF 20 54H Deep Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
150 KanoChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
The match
Tarte
54H Deep Honey
Depth and undertone: Deep · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Shade match
85out of 100
Colour
75
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation D 36

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
150 KanoChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
D 36
Depth and undertone: Very deep
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$46.90Ulta BeautyUlta Beauty
Costs $22.90 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    35 Soft Mocha
    Shade match 82
    $8.98WalmartWalmart$15.02 less (63%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  2. #4 · Youngblood

    Loose Mineral Foundation

    Hazelnut
    Shade match 84
    $50Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same warm undertoneBoth claim a lightweight feel

    Differences: Slightly deeperBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    80
    Wear & performance
    54
    Skin suitability
    20

    Close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: dark shade, warm undertone

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Cushion Foundation

    384 Neutral
    Shade match 76
    $19.99Ulta BeautyUlta Beauty(product price)$4.01 less (17%)

    Matches: Same matte finishClaims a skin-like finishClaims a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 150 Kano (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 54H Deep Honey, against Juvia's Place I Am Magic Velvety Matte Foundation in 150 Kano. Every attribute compared, with its share of the score.

ComparedYour shade150 KanoClosest shade match54H Deep HoneyScore
Shade match55% of overall85
Colour75#8a4023#864925Close colourColour difference 4.2 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 75/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 54H Deep Honey.

Same or better

  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 36, against Juvia's Place I Am Magic Velvety Matte Foundation in 150 Kano. Every attribute compared, with its share of the score.

ComparedYour shade150 KanoClosest overall alternativeD 36Score
Shade match55% of overall82
Colour85#8a4023#7f3b24Close colourColour difference 3.0 (0 is identical)
Depth91DeepVery deepCloseDepth difference: 4.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 36.

Same or better

  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim not settling into lines
  • Contains isopropyl alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Babassu Foundcealer Dewy Foundation SPF 20 54H Deep Honey

Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation D 36

Match price
$46.90Ulta BeautyUlta Beauty
Costs $22.90 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.