I Am Magic Velvety Matte Foundation 400 Ethiopia dupes and alternatives Juvia's Place
4.3 (6,617)·Medium light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with a golden undertone
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
90
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Medium-Tan skin with neutral-olive undertones
Matches: Same neutral undertone· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 400 Ethiopia (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Daily Calm Makeup Balm Foundation in Light Medium 2, against Juvia's Place I Am Magic Velvety Matte Foundation in 400 Ethiopia. Every attribute compared, with its share of the score.
ComparedYour shade400 EthiopiaClosest shade matchLight Medium 2How they compareScore
Shade match55% of overall96
Colour60%93#d99c66#d69e6fVery close colourColour difference 1.8 (0 is identical)
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Huda Beauty Easy Blur Natural Airbrush Foundation in Gingerbread 430N, against Juvia's Place I Am Magic Velvety Matte Foundation in 400 Ethiopia. Every attribute compared, with its share of the score.
ComparedYour shade400 EthiopiaClosest overall alternativeGingerbread 430NHow they compareScore
Shade match55% of overall93
Colour60%95#d99c66#d99862Looks identicalColour difference 1.4 (0 is identical)
Overall match 82/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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