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I Am Magic Velvety Matte Foundation 205 Tanzania dupes and alternatives Juvia's Place

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol8Vegan3Cruelty-free5Oil-free0With SPF3Mineral2

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15 of 30

Only showing matches made for sensitive skin.

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
205 TanzaniaChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Deep Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
89
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$8 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 550 Suede (C)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
205 TanzaniaChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
Lancôme
550 Suede (C)
Depth and undertone: Very deep
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $29 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    450
    Shade match 90
    $48Ulta BeautyUlta BeautyCosts $24 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: Deep - Neutral with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F15NC
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with red undertones

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F15NC
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark or deep skin tones with red undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    400 Deep Cool
    Shade match 87
    $18.99Ulta BeautyUlta Beauty$5.01 less (21%)

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 61 Cool
    Shade match 84
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  6. #8 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 36
    Shade match 80
    $46.90Ulta BeautyUlta Beauty(product price)Costs $22.90 more

    Matches: Same matte finishClaims a blurring effectBoth claim long-wearing

    Differences: Buildable rather than full coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Complexion Crush Foundation

    Dark Cool
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Super Stay Lumi-Matte Foundation

    368
    Shade match 71
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 77
    $3.89$5.99Ulta BeautyUlta Beauty$20.11 less (84%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 82
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Same full coverageClaims transfer resistanceClaims colour stability

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Super Stay Lumi-Matte Foundation

    370
    Shade match 69
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Neutral
    Shade match 80
    $52SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 75
    $39SephoraSephoraCosts $15 more

    Matches: Same full coverageBoth claim long-wearingAdds SPF 50

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 205 Tanzania (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Looks identical
    • Deep · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Slight colour difference
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool, against Juvia's Place I Am Magic Velvety Matte Foundation in 205 Tanzania. Every attribute compared, with its share of the score.

ComparedYour shade205 TanzaniaClosest shade matchDeep CoolScore
Shade match55% of overall93
Colour89#883f1e#7e3f22Very close colourColour difference 2.4 (0 is identical)
Depth96DeepVery deepCloseDepth difference: 2.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool.

Same or better

  • $8 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 550 Suede (C), against Juvia's Place I Am Magic Velvety Matte Foundation in 205 Tanzania. Every attribute compared, with its share of the score.

ComparedYour shade205 TanzaniaClosest overall alternative550 Suede (C)Score
Shade match55% of overall88
Colour94#883f1e#823e21Very close colourColour difference 1.6 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 550 Suede (C).

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool

Match price
$16Ulta BeautyUlta Beauty
$8 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 550 Suede (C)

Match price
$53Ulta BeautyUlta Beauty
Costs $29 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.