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I Am Magic Velvety Matte Foundation 435 Punta Cana dupes and alternatives Juvia's Place

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for sensitive skin.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 515 Bombay

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
435 Punta CanaChange shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
515 Bombay
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Same price

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 365 Copper

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
435 Punta CanaChange shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
365 Copper
Depth and undertone: Tan
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    395
    Shade match 89
    $48Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: Medium Deep to Deep - Neutral with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 46 Neutral
    Shade match 92
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  3. #5 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    405W
    Shade match 92
    $53SephoraSephoraCosts $29 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Not marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Foundation

    12 Neutral
    Shade match 91
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    510 Hazelnut
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    35N Toffee
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium-deep with yellow undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    511 Maple
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    49H Tan-Deep Honey
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan To Dark Olive
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Natural Radiance Foundation

    520 Tangier
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    34
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 435 Punta Cana (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Looks identical
    • Tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Looks identical
    • Tan · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC45

    • Very close colour
    • Tan · Neutral undertone

    $30

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Very close colour
    • Tan · Olive · warm olive undertone

    $39

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 515 Bombay, against Juvia's Place I Am Magic Velvety Matte Foundation in 435 Punta Cana. Every attribute compared, with its share of the score.

ComparedYour shade435 Punta CanaClosest shade match515 BombayScore
Shade match55% of overall96
Colour95#b9763f#be7a42Very close colourColour difference 1.5 (0 is identical)
Depth96TanTanSameDepth difference: 2.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 515 Bombay.

Same or better

  • Very close colour
  • Same neutral undertone
  • Both claim long-wearing

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 365 Copper, against Juvia's Place I Am Magic Velvety Matte Foundation in 435 Punta Cana. Every attribute compared, with its share of the score.

ComparedYour shade435 Punta CanaClosest overall alternative365 CopperScore
Shade match55% of overall86
Colour90#b9763f#c17a46Very close colourColour difference 2.3 (0 is identical)
Depth95TanTanSameDepth difference: 2.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 365 Copper.

Same or better

  • $5.01 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 515 Bombay

Match price
$24Ulta BeautyUlta Beauty
Same price

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 365 Copper

Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.