I Am Magic Velvety Matte Foundation 430 Rio dupes and alternatives Juvia's Place
Deep tan · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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0 of 31 matches
Only showing matches mineral-based.
- 3 matches have no mineral claim listed and are not shown.
None of the 31 matches fit these filters. Clear the filters to see them all.
Looking for a concealer in your shade?
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 430 Rio (Deep tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Chocolat
3N59
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59
- Looks identical
- Deep tan · Neutral · neutral golden undertone
$35
21W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W
- Very close colour
- Tan · Warm undertone
$30
Tan 4W
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W
- Very close colour
- Tan · Warm · yellow undertone
$31
Salted Caramel 7.3 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden
- Close colour
- Tan · Warm · golden undertone
$31
Medium Tan 4
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4
- Close colour
- Tan · Warm · peach undertone
$22
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View at Ulta Beauty
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.