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I Am Magic Velvety Matte Foundation 435 Punta Cana dupes and alternatives Juvia's Place

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Finish

Formulation

  • Liquid0
  • Stick1
  • Powder0
  • Cushion0
  • Serum0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 17

The equivalent shade and the most similar foundation overall.

Overall match
77out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
46
Wear (Wear & performance)
70
Skin (Skin suitability)
50
Shade match
95out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 435 Punta Cana (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Looks identical
    • Tan · Warm undertone

    $30

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Looks identical
    • Tan · Warm · yellow undertone

    $31

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC45

    • Very close colour
    • Tan · Neutral undertone

    $30

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Very close colour
    • Tan · Olive · warm olive undertone

    $39

  6. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 17, against Juvia's Place I Am Magic Velvety Matte Foundation in 435 Punta Cana. Every attribute compared, with its share of the score.

ComparedYour shade435 Punta CanaClosest match17Score
Shade match55% of overall95
Colour93#b9763f#bf7743Very close colourColour difference 1.9 (0 is identical)
Depth98TanTanSameDepth difference: 1.5
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall46
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 17.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 17

Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.