Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 730 Isla (Fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Well People Skinforia Serum Foundation in 10 Fair Cool, against Juvia's Place I Am Magic Velvety Matte Foundation in 730 Isla. Every attribute compared, with its share of the score.
ComparedYour shade730 IslaClosest shade match10 Fair CoolHow they compareScore
Shade match55% of overall93
Colour60%96#ecc5a8#f2c9abLooks identicalColour difference 1.2 (0 is identical)
Depth15%96FairFairSameDepth difference: 2.3
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 83/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Light 08, against Juvia's Place I Am Magic Velvety Matte Foundation in 730 Isla. Every attribute compared, with its share of the score.
ComparedYour shade730 IslaClosest overall alternativeLight 08How they compareScore
Shade match55% of overall92
Colour60%94#ecc5a8#e9c0a5Very close colourColour difference 1.6 (0 is identical)
Depth15%96FairLightCloseDepth difference: 2.2
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Overall match 87/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $15.50 more
